Media Conglomeration Animation

For the media conglomeration animation project, I chose to use Sony. Sony is comprised of a few different business operations including, Sony Music Entertainment, Sony Ericsson, Sony Computer Entertainment, and Sony Pictures Entertainment. The frame shown above is comprised of some of their logos for those business operations, as well as some of their products they have produced. The animation I created starts with Sony, and then adds on each of these branches. Next, products they have created such as PlayStation, laptops, PSP, digital cameras and camcorders rapidly appear on the screen. Then some of the artists that belong to their record labels are shown. These artists are extremely popular and include names such as Leona Lewis, Chris Brown, Alicia Keys, Gavin DeGraw and Jennifer Hudson. The last frame is simply the Sony logo. I did this to show that Sony owns all of the logos and products that were shown, from PlayStation to record labels, they are a media conglomerate that controls a good deal of the mainstream media. As these media conglomerates begin to gain control over the production, distribution, marketing and sales of the media they become more and more powerful. As a result the ownership of mainstream media is decreasing and ending up in the hands of a few powerful conglomerates.